The Thoughtful Moves

Do the Thoughtful Moves and be like the Thoughtful Bunch!

Being thoughtful is any action that puts others before ourselves.
And in the thousands of moves we make on every commute, we’ve spread thoughtfulness along the way.
Because while thoughtfulness is just a single move, it inspires others to be thoughtful too.
And now, more than ever, we need to spread a thoughtful move.

The idea is to show how effortless it is to be thoughtful and how one single move can have a chain effect on everyone.

The new KVs highlight the core messaging of each character with a more action twist added to it. The visual style stays consistent throughout with the main change being the iconography (that is character-specific) and the colour.

Client:

Land Transport Authority

3D modelling of characters:

Lights and Shadows

Photography:

nemesis pictures