Garang for Singapore
Scoot's SG50 Campaign
In the year 2015, we celebrated Singapore's 50th birthday. However as Scoot, we couldn't get fellow Singaporeans to "get outta here". So taking a different approach, Scoot decided to challenge Singaporeans to unleash their inner "Gungho"; to look ahead instead of behind, to be patriotic and be #GarangforSingapore. For the entire month, we rallied the nation to be "Garang" and we amplied it on social, digital, on-ground, on scalp and even on skin. Lastly we ended with the first ever SG50 Party 40,000 feet above the air on the new paintedly Boeing 787 Dreamliner named Maju-lah!
