Many people think that Osaka is boring, but what they don’t realise that is that Osaka can often be the gateway to the
Kansai region. This opens up a whole new world of fun and excitement for travellers, and make them realise that at Osaka
and the Kansai region, there are lots to see, eat and play.
We created video content by sending 2 influencers to show Osaka and the Kansai region has a lot of things to do/see/eat/play,
as well as how it is accessible not only in terms of their rail system, but also communication. The video will feature the various
locations/destinations, including all the locations featured in Scoot’s Facebook page during the week.
We also asked trivia questions to engage the fans and get them to realise how accessible and affordable these places are
through carousel ads.
We started this campaign, we prepped our influencers to create content for us while on their trip to Osaka and the Kansai region previously with a cut-out of Miss Kansai Warrior. We will release on Scoot's Facebook page clues to where Miss Kansai Warrior will be posted up weekly and ask fans to find Miss Kansai Warrior via Google Map images.