SK-II Cellumination Aura Essence

With the New Era of Aura, SK-II is at the forefront of skincare and beauty. We set up our consumers as the kind of woman others aspire to be. On a digital platform, We allow them to be in the spotlight, showcase their newfound inner soft radiance as a beacon of the new era of aura.

New Translucent Aura with the soft radiance quality of a veil of light.

As a digital campaign, we drive engagement and relevancy with our target by creating a platform that amplifies her aura to enable content creation, influence others while communicating the innovative, tangible product benefit of “New Era of Aura”.

SK-II Global